In this post, I will talk about how to design responsive Klaviyo Email Templates that look great on any device.
This can be done in minutes without any HTML knowledge required.
Using Klaviyo email templates is the key to saving time when it comes to email marketing.
Through the use of pre-built templates, you can quickly build foundational emails for your business.
In this guide, you will learn some of the best tips for creating, managing and using your Klaviyo Email Templates.
1. Create a Master Template
Consistency is key.
It guarantees authenticity, something that your audience will recognize you by.
Each brand should have a master template saved in their Klaviyo template section.
This way, you ensure that across all your campaigns and flows the format of the emails mostly stays the same.
Inside the internal Klaviyo email template dashboard, one thing I always recommend people do is to create a master template.
This is a template that you will use over and over again that standardizes certain assets.
You can use these throughout your email marketing.
Always create a master template.
Now let’s talk about what we can actually put inside the master template.
2. Use Saved Blocks
Once you create a block that you are satisfied with and want to use going forward, the next step is to save it.
If the block is your logo, your testimonials, or anything else, you can click the star on the left-hand side and that will save it.
By saving the block, you can then drag and drop that block into any template going forward.
In any future email, you can name it anything you want and reuse it whenever you need to.
To use it in an email again, all you need to do is to find an option in Klaviyo builder.
It is located on the left side, called Saved.
Drag the block to the spot where you want to place it.
Then select the name of the block you want to use.
This is the beauty of the Klaviyo builder. Once you create a block and save it, you can use it many times over. No need to create the same block from scratch.
Every asset you create in your master template you can save as a block.
You can drag and drop it anywhere in the future.
3. Standardize Your Logo Blocks
Once you have the logo you want to use in all your emails, save it as a block.
Anytime you need it, just drag and drop the block from the Saved option.
Now select the name of the block that represents your logo, and voila!
4. Standardize Your Hero and Other Various Images
Just like the rest of your emails, you can standardize the look of your hero image and other images you intend to use in your emails.
Some brands use multiple hero images, whereas some use just one.
Some have multiple types of images, like featurettes which are commonly used on landing pages.
Alternatively, a hero image can have a combination of text and image.
You can use whatever you think best represents your brand.
A lot of companies will use various hero images in their marketing.
As a response to this, we put standardization around that.
5. Save Your Headlines
The next thing I recommend you do is to standardize your headlines.
You want to make sure you have different sizes, or, if you want to get even more granular in your design, choose a font that you want to use in your emails.
You should also save these headlines as blocks to use in other email templates.
This is very important because there may be various people working on different initiatives within Klaviyo.
This standardization and block saving will make sure that everybody is on the same page, and your emails will stay uniform.
You can easily specify which headline to use, without your team doing something on their own.
When you have headline one, headline two, headline three, headline four, you can save them all as assets for future use.
Alternatively, you can save them all as saved blocks that you can use as assets in other templates.
This will make sure that it is standardized.
If you have your team stick to the text styles that’s in the master template, they will follow it.
When they are using the headline, you can set certain parameters and rules.
This includes the usage of a certain heading.
6. Use Standardized Paragraph Text
Much like any other element in your template, saving a paragraph body block is what we highly recommend.
This way, you ensure that you always have a standardized block ready to be used in both your campaigns and flows for paragraph text.
Not only can you standardize the font and size of the text, but also padding.
This includes the way the text shows on desktop or mobile, what background you want to use, etc.
This way, whenever someone wants to put in a wall of text or some paragraphs, it’s always standardized.
This way you know that you are going to use this styled text every single time.
I recommend that you format all of this ahead of time so that it stays consistent across all flows and campaigns.
7. Use Saved Buttons
Another thing to pay attention to is the standardization of your call-to-action buttons.
Once you decide what your buttons are going to look like, you can save them as blocks for future use.
Depending on what the content of your email is, you should change the links and text accordingly (e.g. “Add to Cart”, “Check Out Now”, etc.).
A lot of stores have no brand guidelines around the style of buttons. Using the saved standardizes button design to keep things consistent.
Whatever the call to action is, you can just change it once you’ve duplicated the button.
Then you can change the link as well.
But this way at least you’re using the same sort of standardized button style every time.
8. Save All Your Dynamic Blocks
A master template should contain everything you may need for any type of email you want to make in the future.
One of the most important things is to have all dynamic blocks saved in that template.
If you don’t know what a dynamic block is, it’s a block that changes dynamically.
This is based on the email subscribers’ behavior.
(e.g. added this product to cart, viewed that product, bought this SKU etc.)
Dynamic blocks often have more complex code in them that the average Klaviyo user does not understand unless they’re a developer.
So if somehow, the flow containing a dynamic block is deleted, you already have this block saved.
This way you won’t need to worry about how to get that block back or need a developer to build one from scratch.
Some of the two most used dynamic blocks are the abandoned checkout saved dynamic block and the browse abandoned dynamic block.
9. Use Standardized Product Blocks
Standardizing how your product blocks are going to look like is another thing to think about.
There are a few ways you can present your products in an email.
The first one is done by creating a block (and saving it) and duplicating it any number of times you want, changing the links and images of products.
This is done by using the table block.
Another way to do it is to use the stock product block provided by Klaviyo.
This can be either dynamic or static (once you drag it in you get to choose which products you want to be displayed in the template or have a product feed populate it).
One thing that may pose a problem here is that, at times, it can be difficult to align margins with the stock product block.
In turn, it may look kind of “widgety” if you don’t know how to style it.
These blocks are fully functional otherwise.
10. Create Fixed Assets For Social Proof
Adding social proof to any email is a great way to build trust with your subscribers.
One of the easiest ways to add social proof to any email is to show customer testimonial inside your templates. That’s why we almost always create a saved testimonial block for all our clients.
If you have multiple testimonials you want to display, simply duplicate the block, change the headline and the text and you’re done.
So that way every time you have a testimonial you want to showcase, you can just use the saved testimonial block.
This way you can keep the styling of these consistent.
Feel free to play around with this and style it however you want.
We’ve seen stars, a bolded headline, body text and the customer’s name (similar to how amazon styles their reviews) work pretty good.
If you use Yotpo to curate your reviews, there is also an integration with Klaviyo that allows you to get much more dynamic with the reviews you show to your subscribers.
To sum it up, having a master template that contains everything you will need for any sort of email you create in the future is very important.
This helps you make sure your emails stay uniform.
Saving each asset as a saved block will also save you a lot of time because not only will you have standardized emails all the time, you’ll also be able to quickly design templates on the fly without having to rely on a designer every time.
I wish you good luck with creating your first master template and saving all your blocks.
Thanks for reading this guide and I look forward to hearing about your success stories.
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