If you’re a Shopify store and not using Klaviyo, you’re clearly missing out.
The top-rated tool comes with everything you need to create winning email campaigns. Nothing beats its segmentation capabilities, data testing, and reporting features.
However, figuring out Klaviyo on your own can be a headache and time-consuming. As a business owner, you also have a lot of things on your plate that you’d rather focus on.
That’s where hiring a Klaviyo Partner or expert for your store comes in. They know the email marketing platform like the back of their hands and can help you with your campaigns to maximize revenue.
However, not all Klaviyo experts are created equal. There are many things to consider as you do your research and try to find the agency that’s right for you.
The right email marketing expert can take your store’s sales to new heights. So without further ado, here’s 9 tips on how you can separate the zeroes from the heroes when looking for a Klaviyo expert:
1. Do They Have A Solid Track Record of Producing Results?
When looking for a Klaviyo expert, take a look at their examples or customer testimonials. What results can they produce? How does their strategy fit into what you’re currently doing?
If the agency has nothing to show for itself, you risk losing your time and money.
At Sellerflows, on top of having customer testimonials, our service includes a free email marketing audit. We care about results, so we only work with you if we’re 100% that we can deliver for your store. There’s no risk, and you’ll gain peace of mind.
2. Do They Have An Understanding of The Whole eCommerce Ecosystem?
Now, a Klaviyo expert doesn’t need to have full expertise on SEO, Facebook ads, or SMS marketing. But they should have a full grasp of those initiatives and how they impact email marketing.
Ask the Klavyiyo expert what kind of experience they’ve had with other marketing channels. It should give you a clue if their knowledge also extends to other areas of eCommerce.
3. What’s Their Background in Direct Copywriting?
Direct copywriting consists of creating content that gets buyers to pull the trigger once they’re done reading (hence the word “direct”).
The desired results can include making a purchase, downloading a coupon, following you on social media, etc. It does it by addressing the needs, pain points, and emotions of customers so they take action.
A klaviyo expert doesn’t have to be the best copywriter in the world, but they need to understand the basics and how to manage & find good copywriters. It’s going to be key to maximize your sales from email marketing.
4. How Do They Protect Data & Access Rights?
Something a lot of people forget about, but we’re in an era where protecting consumer data is a serious concern with each passing year.
Really good Klaviyo Partners should have clear best practices outlined with how they protect merchants customer data. As an email agency, it’s easy to get exposed to sensitive data.
They should have some sort of process that limits admin rights to people on their team and some sort of contract that outlines what happens in the event of a date breach.
5. Are They Informed on the Best Practices With Deliverability?
While many aspects go into a successful email marketing campaign, there’s one that often gets overlooked: email deliverability.
Simply put, email deliverability is the ability to deliver emails to inboxes. It consists of finding ways to overcome spam problems, set bulking campaigns, and more.
After all, how can you drive results with email if your message doesn’t even get to the customer?
The Klaviyo agency should be able to show you how many emails are accepted and improve your deliverability. For example, they should make your emails easy to unsubscribe, avoid URL shorteners, and adopt other practices to make sure your message reaches the customer.
6. What’s Their Pricing?
Your current budget is going to play a vital role in whether a Klaviyo service company is the right fit or not. Most agencies typically have a scalable pricing model that adapts based on your needs.
However, keep in mind that cheap is not always the best option. Saving money is great, but it can quickly turn into a nightmare if you get your email marketing campaigns in the wrong hands.
7. What Kind of Customer Service Will You Receive?
The support you will receive throughout your journey is a vital aspect to consider as you pick a Klaviyo expert.
If one of your email campaigns needs some edits or isn’t getting delivered to the customer, they must be able to get it fixed quickly. It’s going to make sure that both teams align and that the email marketing campaigns run smoothly.
At SellerFlows, we put our clients in Slack so we can communicate in real time. However, that might not be a good fit for your business. Maybe you use another tool or prefer less communication. Whoever you choose, it’s something you should flesh out.
8. Do They Have Proven Examples of A/B Testing?
The best Klaviyo experts should have hundreds, if not thousands of ideas and experiments you run with A/B Testing. It’s a vital aspect of email marketing to make sure you optimize your campaigns for results.
By testing different emails and failing fast, you’ll be able to determine which strategy works best. From there, you’ll have more effective email campaigns that drive more sales for your store.
9. Are They on Top of The Latest Ecommerce Trends?
Lastly, things are changing so fast when it comes to eCommerce, especially as the world still deals with COVID-19. A Klaviyo expert must be up-to-date with all the changes in the industry so they can help you drive the best results.
For example, artificial intelligence is on the rise and helps marketers deliver better, more personalized campaigns. It’s going to play a significant role in the years to come.
Klaviyo also releases updates regularly to help marketers create better emails. Your agency should always be keeping track of the platform’s changes so they can better improve your campaigns.
Wrapping Things Up
Klaviyo can be challenging to navigate. If you don’t have the time to learn the ins and outs of the platform, hiring a Klaviyo agency can help you on your journey. By considering these nine things, you’ll be able to find the right team of experts to help you do the job.
At Sellerflows, we’ve helped countless eCommerce businesses boost their sales with Klaviyo’s platform. Apply to work with us today to learn more about our services!